Fan Engagement & Marketing Coordinator

Title:
Fan Engagement & Marketing Coordinator

Department:
Athletic Management

Reports To:
Associate Vice President and Director of Athletics

Position Type:
Staff

Position Summary:
New Jersey Institute of Technology, an NCAA Division I institution located in the University Heights district of Newark, NJ is accepting applications for the full-time position of Fan Engagement & Marketing Coordinator. Responsible for the day to day administration of the Athletics marketing and promotions program with a focus on increasing the overall visibility of NJIT Highlander Athletics and assisting with revenue generation. The incumbent will initiate & build relationships with individuals as well as Work in a professional & positive manner within the department (event operations, media relations, ticket operations, advancement, coaching staffs & athletic teams) and with on-campus constituents and externally. It is expected that the incumbent comply with all NCAA, conference, and NJIT University rules and policies.

Essential Functions:
* Plan, direct, and execute in-game promotional efforts including the creation of game scripts, management of music & videoboard, promotional activities, and the coordination of spirit squads ( Highlander mascot, pep band, cheerleaders, and dance team) * Responsible for planning and implementation of efforts to drive ticket revenue, game day attendance through season ticket sales, single game, and group ticket sales. * Represent Athletics on various committees especially with on-campus partnerships (Student Life, Greek Life, Residential Life, Student Senate) * Develop and maintain professional relationships with key accounts, partners and sponsors, and assist in creating & implementing sponsorship initiatives * Assist in planning, development and implementation of department's short and long-range marketing strategies to help improve overall brand awareness (print, digital, etc.). * Responsible for campus marketing strategies that promote and inspire fan engagement, campus participation and attendance from students, staff, faculty and alumni. * In collaboration with the Ticket Manager, develop and implement campus & community outreach programing with a focus towards increased ticket revenue * Manage the NJIT Rewards app * Assist media relations with the oversight & management of Highlander social media accounts * This position will assist with community outreach for all athletic and related special events. *Assist NJIT's multimedia rights partner with the development and implementation of sponsorship initiatives

Additional Functions:
Achievement and goal oriented: Demonstrates a commitment to excellence by achieving or surpassing internal and external standards, and showing a commitment to customer service. * Teamwork/Team Orientation: Willingly cooperates and works collaboratively toward solutions generally benefit all involved parties; works cooperatively with others to accomplish departmental and university objectives. * Continuous improvement: Continually seeks and achieves incremental improvements in work processes, results, and capabilities. * Developing Others: Strives to develop and improve upon the competencies of others by providing clear feedback, effective coaching and mentoring. * Leadership: Develops and uses effective strategies and interpersonal skills to influence and guide others toward the accomplishment of identified objectives and goals. * Communication: Demonstrates the ability to clearly express ideas, thoughts, and concepts verbally and in writing. * Persuasiveness: Uses appropriate interpersonal skills and methods to gain agreement of an idea, plan, activity, or product. * Creative: Resourceful and independent thinker. * Professionalism: Conducts oneself at all times in an ambassadorial, committed and personable manner demonstrating respect for the position, fellow colleagues, departmental integrity and university's best interests * Relationship Building: Establishes rapport with and engenders respect from people, developing and maintaining a network of substantive contacts, and nurturing those relationships.

Prerequisite Qualifications:
* Bachelor's degree * Experience in public relations or marketing & sales, or sports management in the collegiate or professional level * Excellent verbal and written skills * Strong computer skills with a proficiency in Microsoft Office and database applications * Experience and skill in graphic design, Adobe Photoshop * The ability to work nights, weekends and holidays as necessary. * Previous sales experience preferred * Ability to multi-task, to prioritize workload, and to adapt to a quick changing environment * Strong interpersonal skills and the ability to work professionally and effectively with a wide range of constituencies in a diverse community * Ability to work successfully as both a member of a team and independently with minimal supervision * One or more years of experience working in intercollegiate athletics administration * Advanced knowledge of NCAA Division I rules * Strong organizational & time management skills and the ability to meet deadlines.

Bargaining Unit:
PSA

Range/Band:
19

FLSA:
Exempt
Full-Time