Director of Inclusive and Alternative Programming

Broad Description of Duties:

We are looking for an experienced Director of Inclusive and Alternative Programming who has a proven track record of building strategic partnerships that generate revenue for internal and external organizations. This role will be responsible for identifying strategic partnerships that can lead to new revenue sources in event cinema, content management and new product offerings.

The Director of Inclusive and Alternative Programming will be accountable for developing proposals for new partnerships, procurement of content, assessment of technical requirements for delivery, and an evaluation of underserved and/or growing market segments. In addition, the individual will support the development and execution of special event cinema for film festivals and community events.

This role will report to the Senior Vice President of Film and work directly with the film buying, marketing, operations, group sales and advertising sales team members to define and optimize revenue generation opportunities. Prior senior level experience leading the development and delivery of alternative content/event cinema within an independent business or as a subset within a larger exhibition company is required.

This is a remote position but the candidate must reside within greater Los Angeles, CA.

Essential Functions/Job Duties:

• Create strategic vision for alternative content/event cinema as a driver of significant alternative revenue for the division.
• Negotiate contracts and buying terms for alternative content products.
• Partner with internal departments to identify capacity utilization opportunities including the development of a yearly plan for product placement, revenue growth and marketing plans.
• Develop strategic partnerships with producers of alternative content to ensure Marcus Theatres is positioned to secure access.
• Understand the demographic data surrounding theatres to identify the appropriate products and placement to optimize revenue and meet the needs of diverse audiences.
• Work with the group sales team to identify event based revenue growth opportunities - especially during low capacity times.
• Develop, grow and modify new and existing programs for maximum return, brand identity and revenue growth.
• Identify technology requirements for delivering alternative content and work with booth technology to determine feasibility of implementing new technology.
• Provide education to the broader organization on alternative content trends, opportunities and strategies.
• Monitor and report out on alternative content financial performance.
• Procure content specific to meet the needs of diverse consumers including but not limited to specialty film products, ethnic festival content, gaming, and others as identified in the strategies.

*The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

Job Requirements:

• Minimum of 15+ years' experience leading business development initiatives and working in the alternative content or event cinema business segment. May be within a large exhibition company or independent organization.
• Has proven ability to develop and deliver on a vision and strategies to build alternative content revenue sources.
• Understand the role of diversity and the evolving demographics when establishing partnerships and selecting alternative products.
• Understands the role of marketing to drive the success of alternative content.
• Prior experience in working with film departments to understand the positioning of alternative content within show placement schedules and first run film.
• Visionary leader who can balance big picture with the daily requirements of buying, scheduling and delivering alternative content.

Physical Requirements:

While performing the duties of this job, the employee is frequently required to sit, talk and/or hear, and/or use hands to finger, handle, or touch objects, tools, or controls. The employee is required to stand, and/or walk occasionally. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities required by this job include close vision and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

Work is performed in an office environment. The noise level is usually low to moderate with an occasional loud environment. Mask is required at all times except when working alone in an office. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential function.

Educational Requirements

• Bachelor's Degree in Business, Marketing, or a Related Field

Marcus Theatres is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination in our hiring and employment practices in accordance with all applicable laws.